Here at A2Z Computer Services Inc., our new service called Mad Skillz Marketing has really taken off, and we are not surprised. It’s been amazing helping all of these strong business create a presence in the Social Media world. Many of you reading are fairly new to this “revolution” altogether, some of you have had personal social networking accounts for years, still others are just now discovering the benefits that this whole thing can bring to your company.
Living and working in the Southern Indiana / Western Kentucky area, we’re use to small businesses all around us. It’s nothing new for us to know the business owners at our local coffee shop or restaurant. To put it simply, small businesses are all around, and if you’re reading this, there’s a good chance that you own one or are part of one.
I believe there’s a dilemma that many small business owners face in regards to social media. A lot of people will look to the big companies like Starbucks, Target, all the big guys, and they see that they have thousands and even millions of followers and they then get discouraged because they only have 35 or 100 fans and followers. A quick word of advice…
Don’t allow yourself to become overwhelmed!
Don’t freak out and give up, what you are doing is important not only for you, but for your customers as well.
Numbers are great, and I hope that one day you too get thousands of followers, but please understand that you have an advantage that the big guys don’t have. Your small size allows you to really connect and really show how much you care about your customers. You have the ability to say something personal to them everyday, to hear about their bad experience at your restaurant and make things right, to tell them about a special offer just because they’re a faithful customer or to even tell them how much you enjoyed the movie that they saw last night. Be content with the followers you have and allow your network to grow naturally, trust me, it will.
Should you create strategies to grow your network? YES
Should you creat a better customer experience? YES
Should you be proactive in finding new customers? YES
Should large numbers be your main concern? NO
The weekend is almost here, have a great one everybody!
Try to discuss ways that you can take advantage of your small size with your employees and coworkers in regards to your business’s social networking, the possibilities are endless, they just need to be thought up by someone!