A couple weeks ago, we at A2Z Computer Services, Inc hosted a free seminar at our office for our existing Mad Skillz Marketing customers to help enhance their Social Media presence. The purpose of this seminar was to show these business owners how to start their Social Media ventures with a strong foundation. So we showed them how developing a business plan for Social Media that included various Goals, Strategies, and Schedules will help them fully benefit from Social Media.
You might be asking yourself “Really? A business plan and strategies for using Facebook and Twitter??”
The simple answer is YES.
And to help you, we’ve developed a few questions you can ask yourself to help you get going with Marketing your business with Social Media:
What do I have to offer?
As business owners, we all have something to offer our customers that adds value to their lives, whether that value be our products and services or simply knowledge and information. If we didn’t, then we wouldn’t have been in business for very long. Are you looking to offer people knowledge or information? Or perhaps you’re providing them a way to save money with your products and services. Whatever the value-add is that you’re offering, keep it in mind as you develop your Social Media Goals and Strategies.
Who am I trying to reach?
This aspect of your Strategies and Goals will play an important part in your overall Social Media endeavor. Everything from the content of your posts, to the manner in which you convey your ideas, to even the design and feel of your Social Media outlets, having an identified target audience is very important. Identifying targeted customer age groups, geographic locations, interests, and other demographic information is vital to developing a solid campaign.
What do I want to accomplish?
This question may sound simple at first, but after much thought it can become difficult to define. Are you looking for more visits to your website? Do you want more customers coming to your store or restaurant? Is finding an alternative means to communicating one on one with your customers your objective? Finding out your purpose for using Social Media will bring your overall Strategies and Goals together and get you started on the path to using these marketing avenues effectively.
Now, as an example, after answering these questions, a restaurant can develop a Social Media campaign to draw more 18 – 30 year old college students in their doors to try their latest mouth watering appetizers and convince them to stick around for a wonderful week night dinner.
Finally, remember that Social Media is not a one way street. If businesses are just constantly throwing information out there, hoping to get a few bites, they are really just settings themselves up for failure. Goals and strategies will help guide a business to truly reap the rewards that Social Media has to offer.
If you have any further questions please comment below and join in the conversation. If you would like assistance with your Social Media Strategy, please feel free to contact A2Z Computer Services, Inc at (270) 830-9590 or send us a message via our contact page.